Shortly after announcing the acquisition of broadcasting rights for the German Bundesliga, the content provider, last week announced that it has also acquired the rights to the Italian league.
Making the announcement, StarTimes’ president, Mr Pang Xinxin said there is nothing better than giving television viewers “the excitement of a gorgeous feast, a combination of Bundelsiga and Serie A.”
According to him, football fans are not only given the right to see the fur of the leopards like Alexander Meier and Thomas Muller during the Bundelsiga season, but also robust football teams like Juventus and Milan of Serie A more clearly than ever.
“The cooperation between StarTimes and two of the most brilliant leagues have strategically crucial meanings of breaking the ice in terms of the current sports broadcasting field,” he said.
Pang, who says he is being occupied in promoting digitalisation in Africa as an enthusiastic football fan, revealed; “2015 also sees the energetic efforts made by StarTimes to have more fantastic football matches in digital signal of great quality.”
According to him, with featured content platform with 320 authorized channels consisting of news, movies, series, sports, entertainment, children’s programs, fashion, religion among others, the company’s vision is “to enable every African family to afford and enjoy digital TV.”
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